Direct marketing

Direct marketing is quite a difficult concept with many aspects to it. At any rate, it has a wider range of meaning than just "publicity". According to an official European definition it includes "all activities which make it possible to offer goods or services or to transmit any other messages to a segment of the population by post, telephone or other direct means aimed at informing or soliciting a response from the data subject as well as any service ancillary thereto".

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